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Elijah Craig Bourbon Package 1
Elijah Craig Bourbon Package 2
Elijah Craig Bourbon Package 3
Elijah Craig Bourbon Package 4

Elijah Craig Bourbon

Package Design

Packaging redesign for Elijah Craig Small Batch Bourbon that would lead it into the next phase of growth, garnering new, mainstream consumers with a more premium appearance and by communicating key brand messages. Considerations were given to present a modern approach with a nod to the classic nature of the product and maximize the light passing through the liquid.

Role

  • Concept
  • Art Direction
  • Graphic Design
  • Glass + Material Consultation
  • Typography

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