Packaging redesign for Elijah Craig Small Batch Bourbon that would lead it into the next phase of growth, garnering new, mainstream consumers with a more premium appearance and by communicating key brand messages. Considerations were given to present a modern approach with a nod to the classic nature of the product and maximize the light passing through the liquid.
Role
- Concept
- Art Direction
- Graphic Design
- Glass + Material Consultation
- Typography
