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Evan Williams Bourbon

Web Video Series

As an American-owned-and-made Bourbon, Evan Williams deeply respects their military service men and women. In order to share that respect with their consumers, we helped them create the, “American-Made Heroes”, program to honour a number of veterans who embody heroic qualities. Each veteran was featured on their own custom packaged bottle. This video series introduced the program in a 30 second preroll, and then carried it through with branded social content featuring a few of the veterans.


  • Concept
  • Creative Direction
  • Art Direction

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